Join us at WIN! University 2025, where we're committed to
Elevating Excellence in Weddings
A half-day educational summit in Madison, Wisconsin, offering wedding and event professionals the tools, knowledge, and connections to thrive.
What is WIN! University & Who Is It For?
WIN! University is a dynamic half-day educational summit held in Madison for wedding and event professionals. Attendees benefit from thought-provoking presentations, actionable insights on topics like language, pricing, and AI, and valuable opportunities to connect with peers and presenters during networking and happy hour.
SPEAKER LINEUP
REGISTRATION
Each admission ticket gets
Four top-notch educational presentations with key takeaways
Networking opportunity with fellow wedding & event pros
A chance to talk with our presenters
Complimentary appetizers post-event provided by Park Hotel
Two drink tickets per attendee + cash bar
Please note that lunch is not provided
Early Bird
Members $80
Non-members $110
available until
midnight, October 1
Standard
Members $110
Non-members $140
available
October 2 - November 16
Week Of
Members $140
Non-members $170
available November 17 -
summit begins
Current Madison Chapter WIN! members, check your email for your Eventbrite promo code.
The first 100 registrants will be entered for a chance to win a 2026 Madison Chapter WIN! membership! (a $250 value).
Ticket purchases are transferable but non-refundable.
All sales are final, with the exception granted if WIN! University 2025 is canceled. ​
PRESENTATIONS
SESSION 1
The Power of Language and How It Can Transform Your Business
Renée Dalo
The language you use can shape how others see your business—and how you see yourself. Too often, professionals default to apologetic or minimizing words, downplaying their roles and abilities. In this session, Renée Dalo will share how to replace limiting language with confident communication, shift from “sorry” to self-assured, and embrace the title of CEO in your business.
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KEY TAKEAWAYS
• Identifying ‘limiting language’ phrases and learning how to adjust your communication.
• How to get comfortable with saying ‘no’.
• Ways to elevate your business with confident, self-assured language.
• Setting clear goals for yourself and your business, and taking steps to reclaim your time.
SESSION 2
Charge What You’re Worth (Then Add Tax)
Katy Ripp
Wedding professionals are some of the most talented in the industry, yet many struggle with undercharging, overdelivering, and burning out. In this engaging presentation, Katy will lead a money mindset reset with her signature Charge What You’re Worth (Then Add Tax) framework. She’ll challenge outdated pricing habits, break the cycle of people-pleasing, and show how to step into the role of a confident, well-paid CEO.
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KEY TAKEAWAYS
• How to identify and rewire common money blocks in the wedding industry.
• Why undercharging is not sustainable – and not generous.
• A powerful mindset shift: from emotional pricing to CEO-level confidence.
• Real-world pricing strategies rooted in value, not volume.
• How to communicate your worth without apology, guilt, or resentment.
• The subtle difference between being "affordable" and being "available".
• How to add tax – literally and energetically.
SESSION 3
AI Marketing for Wedding Pros: Automate the Busywork, Personalize the Experience
Spencer X Smith
This session is built specifically for decision-makers in the wedding industry,
offering clear, practical ways to apply AI without needing a technical background.
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KEY TAKEAWAYS
• Demystify AI: Understand GPT, copilots, and custom AI without jargon.
• Use Cases: Marketing automation, sales enablement, content generation.
• Decision Framework: How to assess and implement AI tools.
• One-Page AI Action Plan: Attendees leave with a tactical roadmap.
SESSION 4
Step Into the Spotlight: Visibility in Your Business
Renée Dalo
​Are you showing up for your business in the right ways? The most successful people in the industry maintain a consistent presence across all channels, even during busy seasons. In this session, Renée will share how to build a brand identity that resonates and keeps you visible. She’ll also offer practical strategies for using Instagram Reels, TikTok, ManyChat, and AI to expand your reach and connect with more clients.
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KEY TAKEAWAYS
• How to identify your business goals and turn them into real-world brand visibility.
• The mindset shifts you need to overcome imposter syndrome and other insecurities holding you back.
• Tips for curating your brand’s key messaging topics and using them to craft content, including social media strategies for Instagram reels, TikTok, and AI-powered tools like ManyChat to boost engagement and reach.
PARK HOTEL PARKING
Valet $4/hour or $25/overnight
PUBLIC PARKING
Capital Square South Parking Ramp
113 South Henry Street
MADISON METRO TRANSIT
Service to the Capitol Square
Routes: A, B, E, F, R
